With between 600,000 and a million books being published or self-published just in America each year, it is getting increasingly hard for writers to get their books noticed. Most stick to old-fashioned tactics like book tours that allow them to connect with their existing readers and attract new ones. However, there are a few that pull some brilliant marketing stunts to get their publications noticed.
The latest one making headlines is none other than world-famous best-selling author James Patterson. To publicize his latest release Private Vegas, the writer who is known for his heart-stopping thrillers teamed up with advertising agency Mother New York, and came up with a radical idea – creating a book that has a built-in clock counting down from 24 hours. Once the time is up, the book self destructs. This means that the reader has to either finish it in the allotted time or live his/her life in perpetual suspense.While the physical book is still up for grabs, the e-book codes were immediately snatched up Patterson fans.
Las Vegas is a city of contradictions: seedy and glamorous, secretive and wild, Vegas attracts people of all kinds–especially those with a secret to hide, or a life to leave behind. It’s the perfect location for Lester Olsen’s lucrative business. He gets to treat gorgeous, young women to five-star restaurants, splashy shows, and limo rides–and then he teaches them how to kill.
Private Jack Morgan spends most of his time in Los Angeles, where his top investigation firm has its headquarters. But a hunt for two criminals leads him to the city of sin–and to a murder ring that is more seductively threatening than anything he’s witnessed before. PRIVATE VEGAS brings James Patterson’s Private series to a sensational new level.